My name is Hannah and I’m Lisa’s partner in all things web. Although I have experience in building websites and email marketing campaigns, I tend to leave the fancy stuff to Lisa and focus on what I do best…writing copy that delivers results. Over the years I have learnt that no matter how pretty or enticing your website looks, if it’s not saying the right things then it’s not going to work for you.
Delivering your message in the right tone and in a cohesive and straightforward manner can transform an underperforming website into a flourishing one.
Writing copy that delivers the right message and creates the very best first impression. Here’s what I do...
I have written content for countless companies, covering everything from holiday websites to scientific lab equipment. Whatever your industry, all you need to do is provide me with a little bit of detail about what you do and, after some thorough research, I can write your whole website for you. Finding the right tone and language to use on your website is extremely important and we can discuss whether you want to come across as personable, traditional, professional, or a mix of everything. The most important thing is to ensure that your message is being delivered the way you want it to be, ensuring your prospective customers know exactly what it is that you do, when you do it and how you do it.
Upon launching or developing a business your website will usually be the first and most important step in getting your message out there, but although these days the web is “where it’s at”, that doesn’t mean that we should forget about traditional methods like flyers, business cards, mail-shots and brochures. As a qualified and experienced marketer and copywriter I have worked with a wide variety of businesses to help them to deliver their message using every communication stream available. From catchy slogans for print advertisements to content for 50 page brochures, if you can’t find the words then I’ll find them for you!
For grammar enthusiasts like myself there is nothing more off-putting than landing on a website to discover that the wording is poor and the messages are unclear. Even small things such as a spelling mistake or reams of “waffling” can create a bad first impression that may put some people off. I have lost count of the amount of times I’ve heard someone say “well if they haven’t put effort into their communications will they put effort into providing the service I have asked of them?” Even if it may seem trivial, the truth is that if there is competition for the service you provide then you need to make sure you are doing everything possible to create the very best first impression. If you have an existing website, brochure or artwork I can scour every line too ensure that each and every word is doing its job right. (P.S. Did you spot my intentional grammar error on the last line? Many of my own prospective customers will have!)
The world of SEO (Search Engine Optimisation) is a jumbled world of mixed messages and advice, with every SEO expert having a different take on what elements are most important for ensuring that your website ranks highly in the search engines. The traditional, and still vastly used, method has been to ensure that the copy on your site features key words and phrases that your prospective customers will be searching for. I work with SEO experts across the country to create copy that subtly fits these key phrases in without ruining the style and message of the content. If you have an SEO company that you work with they are likely to offer advice on what your customers are searching for. I then take these key words and phrases and create your message around them, ensuring that they fit in smoothly and don’t interfere with what you are trying to communicate.
These are just some of the clients that I have worked with to create web and promotional copy. Our clients sometimes provide some of their own copy so not every word on these websites will have been created by me. I’m very happy to provide examples of copy content.